COACH A Supports Coaches to Enhance Competencies with its Renewed Web-based Coaching Effectiveness Assessment

As an executive coaching firm with the longest history in the region, COACH A is dedicated to promoting coaching with the highest standard. Ayce (Accelerate your Coaching Effectiveness) is a web-based platform for coaching evaluation developed by COACH A since 2016. We are pleased to share the latest version that is re-designed in accordance with the renewal of the Core Competencies for coaches defined by the International Coaching Federation (ICF).

What is Ayce?

Ayce is a platform for coaches around the world to improve their coaching competencies, provided free of charge by COACH A. By filling in the assessment as well as asking the client to reply, coaches can check the gap between their own answers and those of their clients, and compare the results with the average of coaches around the world who use Ayce.

The platform is available in a total of four languages: English, Chinese, Thai, and Japanese.

Background of the Renewal

The questions and feedback items in Ayce have been significantly renewed in accordance with the ICF's updated Core Competencies, which was released in November 2019. Compared to the previous version, the new Core Competencies are more focused on coaching presence and attitude rather than coaching skills. It also provides a broader and more detailed view of client change and outcomes, including changes in client vision, communication, and values.

By using Ayce, coaches can reflect on their own coaching on a regular basis to redirect their coaching and improve their own competencies. As the use of coaching in various business situations expands rapidly, COACH A aims to provide opportunities for coaches across the globe to improve their competencies and the quality of their coaching through the use of Ayce.

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